The Story
The origins of Veida began summer 1997 when founder Jose Quezada grew sugar conscious. His grandfather, a local juiceman, introduced Jose to his homemade cucumber juice elixir for it’s nourishing, refreshing and hydrating health benefits.
In 2016, Jose decided to brand and package the recipe in alignment with his personal health values selling locally to a small community of friends, family, and eventually retailers.
